In running, landing towards the front of your foot, on the balls of your foot (i.e. the forefoot) is the only way to correct stride imbalances and prevents the bulk of impacts responsible for injury, while allowing efficient storage of more elastic power that saves a ton of energy as compared with heel strike running.
The majority of the best runners in the world, including the fastest marathoner in history, Eluid Kipchoge, lands with a forefoot strike, not a heel strike, because the forefoot running technique sustains best for the body and for energy economy across all distances.